Molloy Moving and Storage in New York and New Jersey announces the launch of its new website based on extensive research of customer preferences, attitudes and habits. Molloy Moving and Storage, an agent for Mayflower Transit, formed the residential moving business unit of The Advance Group.

“Our new website is really the icon for a major strategic strengthening of our residential moving business in the tri-state area,” says T. James Molloy, President of Molloy Moving and Storage. “And, it fulfills our corporate mission to strengthen all our business units that are under the banner of The Advance Group.”

“We were very fortunate to have such rich information about our target customer segments at the time we were beginning our internal evaluation of market data,” comments Tom MacDonald, Director of Marketing. “We decided to use this data in an innovative way on our website to enable visitors to quickly and easily navigate to the content they are looking for.”

Complementing the new website is a robust customer relationship management (CRM) system. Says James W. Molloy, Director of IT, “With the website generating more visitors and leads, our new CRM capability will help us convert more leads into sales. We implemented this last year with our commercial moving business unit where it’s been a huge success. This has our entire company excited.”